What I do when I am not on a client site

A blend works a little like a research question. A bright top note opens it, a middle note carries it, and a base note keeps it from disappearing too quickly. Change one and the whole thing shifts.

My university studies in plant biotechnology dealt with plant extracts, so I like knowing where an oil comes from. Oils are a hobby for me, not a profession: I keep it simple with a diffuser, a few oils I know well, and notes on what worked. You can try mixing your own in the Blend Lab game.

It is careful, hands-on work: choosing the plant material, the solvent and the method, then seeing how small changes affect the result.

It also helps in ingredient conversations, because I have a feel for how an extract is made. I share the process here, not health advice.

I like the puzzle of it: why one page gets found and another does not, and how search keeps changing now that AI tools answer questions too.

My own sites are where I experiment first, starting with this one. Two of the games on the Play page, SERP Sprint and Crawl Bot, came out of that curiosity.

I keep rulebooks for each kind of work: tone, claims to avoid, page structure. Capable models help write the rules, and smaller models follow them.

Other experiments include a small memory system built on Supabase, WordPress connectors that let AI make careful edits, and TWS AI Translate, a plugin for English, Bahasa Melayu and 简体中文 drafts that a person reviews before publishing.